E commerce means transactions between
buyers and sellers through internet- E commerce is largely used by buyers to
buy various products and services like apparel, electronics, flowers and gifts
even making railway and air reservations are a sort of e commerce transactions.
The growing use of e commerce is mainly
because of shortage of time with people and ease of access to internet with
highly mobile devices like smartphones, mini-laptops, tablets etc.
If an organization is operating in the e
commerce domain it needs to make sure that the website offers a delightful user
navigation experience and hassle free transactions, to make sure that the
website is highly user engaging companies can choose from a variety of e
commerce solutions that are designed specifically to cater to the needs and
requirements of the e commerce segment.
ECommerce solutions can be designed
keeping in mind specific business objectives of the organizations and then
revamp or redesign the e commerce website keeping in mind target user segment
to offer enriching user experience. The solutions that are customized can give
repeat and valued customer base to the organizations therefore helping them to
achieve economies of scale.
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