In today’s fast ever evolving and dynamic
world not only “How- well” we communicate is important but also how easily and
effectively we can communicate with our colleagues, team members, peers etc.
that determines how well we able to disseminate communication to various
stakeholders of a set up that results in the overall profitability of an
organization.
Instant messaging app on smartphones and
devices is being explored as an effective platform to enable faster and easier
communication channels within and outside the organization thereby resulting in
automation of communication processes and help in achieving the desired
business objectives and outcomes through timely flow of accurate and collaborative
information.
An enterprise chat solution can be a
customized mobile communication solution designed to meet specific objectives
of an organization. An instant messaging app or an enterprise chat solution may
be designed for faster and better communication flow within different
departments of an organization by sharing of files, videos, images etc. An
advanced design may include automating process of specific functions for e.g.
sales- a communication platform can be designed in such a way that sales staff
can book orders, keep track of invoices, sales and distribution channel
management etc.
Some of the examples of instant messaging
apps are Whats App, Viber, and We-chat etc – however these are personal and fun
focused apps but solving the basic purpose of faster and effective
communication needs like file sharing, image sharing, video recording and
sharing etc.
While designing these solutions many things
have to be considered by an organization like their mission/vision, objectives
and end results desired. An effective communication channel is very important
for an organization so while designing the communication applications/solutions
focus should be on each and every building block of the solution right from
designing the mock up screes, wireframes, UI/UX, back-end and web server
management, safety and security etc.
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